Jo Baker

An award-winning copywriter, Jo cut her creative teeth in London’s ad agency land before migrating to Perth and establishing Caboodle Copywriting with her taller half, Paul. Here, she found her true calling in telling this land’s most compelling stories and settled in her happy place, deep in the South West.

When she’s not café-hopping with her partner and rescue pup, or foraging providores and farmstalls, you’ll find Jo out in all weathers, connecting with the rawness of nature. When the wild westerlies roll in, she’s got her nose to the forest floor on a fungi foray, or eyes fixed on the Humpback Whale Highway, watching the acrobats round the cape. And when the winds swing to the south, she’s glued to the forecast for beach and snorkelling sweet spots.